A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Vimal Priyan, J.
- A Study on Marketing Problems Faced by MSMEs with Reference to Product Variable
Authors
1 SFR College for Women, Sivakasi, IN
2 P. G Commerce, Ayya Nadar Janaki Ammal College, Sivakasi, IN
Source
Vishwakarma Business Review, Vol 4, No 1 (2014), Pagination: 53-60Abstract
Ithe contribution of the MSMEs in India is very much important in the economic development of a country. Marketing is a total system of business activities designed to plan, price, promote and distribute want satisfying products to target markets in order to achieve organizational objectives. A small entrepreneur should give serious thoughts on production policies. The economic progress of a small unit depends on the consumer satisfaction and, therefore, a constant vigil must be kept on the changing taste of customers, and the entrepreneur must make a rational decision about product line vis-a-vis product variable.Keywords
MSME, Production Policies, Product Variable.- An Analysis of Level of Satisfaction of MSMEs towards the Marketing Assistance Programmes of Government
Authors
1 SFR College for Women, Sivakasi, IN
2 M.G.R. College (Arts and Science), IN
Source
Vishwakarma Business Review, Vol 5, No 1 (2015), Pagination: 1-11Abstract
In order to foster the growth and development of MSMEs, the government tries to control particular types of business activities and prevent large firms from monopolizing industries. Government provides marketing assistance to MSMEs in various forms namely, promotional programmes, regulatory programmes, direct assistance and their level of satisfaction towards the various government schemes. The objective of the present study is to analyse the level of satisfaction of MSMEs towards the marketing assistance programmes of Government. It is found that there is no significant relationship between the categories of enterprises and the level of satisfaction towards the accessibility of assistance provided by the government. lt is also found that there is significant relationship between the categories of enterprises and the level of satisfaction towards the nature of government schemes and amount of assistance. This means that the satisfaction with reference to nature and amount of assistance of government schemes differ with the categories of enterprises. lt is to be appreciated that marketing is the primary responsibility of MSMEs and not that of the government because they are privately owned and the marketing efforts depend essentially on the initiative of the owner manager. The governments can only assist and advice on such matters as quality, product, costing, pricing, promotion and selection of distribution channels. It cannot take up ownership and management. This paper makes it clear that all the assistance programmes provided by the central and state government are utilized by more number of small and medium enterprises. The number of micro units utilizing the government programmes is very low as compared to small and medium units.Keywords
MSME, Direct Assistance, Promotional Programmes, Regulatory Programmes and Marketing.- An Impact of Promotional Strategies On Sales Of MSME's
Authors
1 SFR College for Women, Sivakasi, IN
2 Dr. M.G.R. College of Arts and Science, Hosur, IN
Source
Vishwakarma Business Review, Vol 6, No 1 (2016), Pagination: 18-27Abstract
The contribution of the MSMEs is very much important in the economic development of a country. Next to agriculture, the MSMEs play an important role in employment generation. MSMEs not only play crucial role in providing large employment opportunities at comparatively lower capital cost than large industries but also help in industrialization of rural and backward areas, thereby, reducing regional imbalances, assuring more equitable distribution of national income and wealth and leads to inclusive growth. MSMEs are complementary to large industries as ancillary units and contribute enormously to the industrial growth of the country. Fast changing economic scenario due to globalization has thrown up various opportunities and challenges to the MSMEs. While on one hand, many opportunities are opened up for this sector to enhance productivity and look for new markets at national and international levels, it has also, on the other hand, specific obligations are imposed on it to upgrade their competencies to meet the competition from global players.Keywords
MSME, Promotional Strategies, Personal Selling.- A Study on Micro, Small and Medium Enterprises in Virudhunagar District
Authors
1 SFR College for Women, Sivakasi, IN
2 M.G.R. College of Arts and Science, Hosur, IN
Source
Vishwakarma Business Review, Vol 5, No 2 (2015), Pagination: 15-25Abstract
This article examines women entrepreneurship in rural areas and impact of rural entrepreneurship in the economic development of rural communities. This article is a research into the concept of rural entrepreneurship given the misconception that rural areas are synonymous with agricultural food production which is far from reality in rural communities in Nigeria. The article explains the role of women entrepreneurs in their rural communities using women entrepreneurs involved in the tie and dye micro businesses in rural communities in Ogun Sate as a case study. This paper deals with the following four issues: firstly, it sets out the reasons why promoting women entrepreneurship in rural areas of Nigeria is vital to enhance economic development and survival of rural communities which is rift with rural - urban migration; secondly, it states the regulatory policies by Nigerian Government to create a conducive environment for women entrepreneurs in rural areas of Nigeria; and thirdly, it considers successes and challenges of women entrepreneurs in rural areas of Nigeria. Fourthly, this article deals with the global implications of women entrepreneurs in rural areas of Nigeria.Keywords
Rural Entrepreneurship, Women Entrepreneurs, Naira (N), Culture, Tradition, Tribes, Rural, Urban, Micro.- Perception of Customers towards Service Quality of Canara Bank towards Deposit Schemes
Authors
1 Department of Commerce, M.G.R College, Hosur, IN
Source
ICTACT Journal on Management Studies, Vol 3, No 1 (2017), Pagination: 461-469Abstract
Delivering high quality services is a prerequisite for achieving customer satisfaction and only through customer satisfaction can any organization gain customer retention. The researcher has tried to analyze the perception of the customers in the study area towards quality of banking services. In order to study the perception of customers towards the service quality of canara bank in sivakasi, 200 customers of canara bank surveyed. The sample was selected on the basis of convenient sampling method. It is found that age, marital status and income of the respondents determine the preference of various deposit schemes. It is also found that sex, occupation and educational qualification do not influence over the preference of various deposit schemes. Banks are an important social organization rendering various financial services to its customers. Realising the importance of customer service in banks, recommendations are made by various committees to improve the service quality of Banks.Keywords
Customers, Perception, Service Quality, SERVQUAL.References
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- An Analysis of Opinion of Agents about Perception of their Policyholders
Authors
1 M.G.R. College, IN
2 M.G.R. College and Development, IN
Source
Vishwakarma Business Review, Vol 7, No 1 (2017), Pagination: 62-72Abstract
Financial planners and consultants are emerging to offer a variety of services in a number of places. Insurance industry itself is subjected to a closer scrutiny at public level. The growth of insurance business to a large extent will be dependent on the skills and the ability of the well trained agents to attract the public to its fold. The needs of the policyholders can be known only from the insurance agents. Hence, it is important to study the opinion of agents about the policyholders to fulfill the needs of the policyholders. The study is descriptive based on both the primary and secondary data. Totally 248 (180 - public +68 - private) agents were taken as samples for the study. The analysis brings to limelight that the major factors considered by the policyholders for taking policies as per the opinion of the agents is low risk, high return and safety. The analysis makes it clear that the major policies preferred by the policyholders as per the opinion of the agents is money back policy and endowment policy. The analysis unveils that the major prospects preferred by the agents for getting policies are government employees and professionals. Developing a satisfied clientele that will recommend an agent's services to other potential customers, is a key to success in this field.
Keywords
Perception, Agents, Policyholders, Prospects, Policy.References
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